In a milestone for women’s college basketball, a matchup of the past two national champions was the most-watched sporting event of a night that included the NBA on TNT.
Thursday’s LSU-South Carolina women’s college basketball game averaged 1.56 million viewers on ESPN, trailing only Iowa-Ohio State on NBC last weekend (1.86M) as the most-watched regular season women’s game since Stanford snapped UConn’s 90-game winning streak in 2010 (2.11M).
The Gamecocks’ win, which peaked with 2.1 million viewers, delivered the largest sports audience of the day and topped the competing Celtics-Heat NBA regular season game on TNT by 12% (1.38M). Viewership more-than-doubled UConn-Tennessee in the same window last year (656K).
The Celtics’ rout of the Heat declined 15% from Knicks-Celtics on the same January night last year (1.64M). (Compared to the equivalent night of last season, which featured a Warriors-Celtics NBA Finals rematch, viewership fell 43% from 2.44 million.)
The Kings-Warriors nightcap averaged 1.39 million, up 9% from Mavericks-Suns on the same night last year (1.28M). (Compared to Nets-Suns on the equivalent date of last season, viewership increased 12% from 1.24 million.)
Outside of basketball, the day’s top sporting event was Jannik Sinner’s upset of Novak Djokovic in an Australian Open men’s semifinal. The match, which had a direct lead-in from LSU-South Carolina, averaged 760,000 viewers — up 79% from Stefanos Tsitsipas-Karen Khachanov last year (425K).
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